Co-ops launch non-partisan voter engagement program


By Justin LaBerge February 2016

America’s electric cooperatives have launched a non-partisan, nationwide effort to promote civic engagement and voter participation in the communities they serve.

Jeffrey Connor, interim CEO of the National Rural Electric Cooperative Association, unveiled the Co-ops Vote program at the association’s 74th annual meeting in New Orleans.

“Through Co-ops Vote, we want to help our members know when elections are, what’s at stake and how to make their voices heard,” Connor said. “Who folks vote for isn’t really as important as the fact that they do vote.”

The Co-ops Vote initiative will focus on eight issues that are important to health and prosperity of communities served by electric cooperatives:

  • Rural Broadband Access
  • Hiring and Honoring Veterans
  • Low-Income Energy Assistance
  • Cybersecurity
  • Water Regulation
  • Rural Health Care Access
  • Affordable and Reliable Energy
  • Renewable Energy

“Electric cooperatives are perfectly designed to help address these important issues,” Connor said. “We can make politics ‘local’ again because civic engagement is part of our DNA.”

A new website,, offers co-op members information on the voter registration process in their state, dates of elections, information on the candidates running in those elections, and explanations of the eight key issues the campaign aims to address.

In keeping with its non-partisan goals, the initiative will not be endorsing specific candidates for office.

Mel Coleman, president of NRECA and CEO of North Arkansas Electric Cooperative, said the program would help ensure the voices of rural Americans are heard.

“We want to make sure our government knows that rural America matters,” Coleman said. “This campaign isn’t about divisive, partisan issues. It’s about real people in real places facing real challenges. It’s about our co-ops living out the principles of our movement: concern for community and democratic control.”

Connor cited partisan gridlock in Washington, the explosive growth of money in politics and the effects of gerrymandering as important reasons for launching the program. In 2014, 318 of 435 House races had a margin of victory of 20 points or more[1], and 30 House candidates – 16 Democrats and 14 Republicans representing 11 states – didn’t even face an opponent in the general election[2].